Now, it's personal

Marketing is changing. It’s becoming ever more tailored, with data and technology enabling us to serve people personalised messages. This is just as powerful for public sector and b2b companies as it is in the consumer sector – the more personal the message, the more relevant.

 

It's all about reach

Unless you target the right audience, your marketing campaigns will never convert effectively. ICE ensures we understand your target audience before applying our creative and marketing skills. Once we understand our audience, we can focus on converting behaviour towards the desired outcome. Reach, engage, convert – this is the marketing funnel.

The Work

Work with ICE to develop consistent, excellent, innovative and cost effective communications. The results will improve reputation and engage with your customers.

The public sector aims to engage more and more with individual customers. The ICE offering, blends immersive channels such as animation, VR & AR with more traditional print and advertising mediums, to maximise engagement.

Nick Newby, Bids & Contracts Director

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