Free Consultation

To apply for a free consultation, please fill in the form below and we’ll get back to you as soon as possible.


We’ll store your data securely. View our Privacy Policy to learn how we comply with the GDPR.

Send

Passiv Systems

Website design, Print, Branding

B2B or B2C? It’s about more than just one letter

When we first started working with PassivSystems, one the leading providers of intelligent energy software solutions, we saw a B2B company which, for all intents and purposes, looked very much like a B2C. Luckily at ICE, we know that the difference between B2B and B2C is more than just one letter. And, we know it’s critical to understand this difference when branding a B2B company versus a B2C. Bottom line, it can be the difference between success and failure. Armed with our considerable B2B know-how, we set about on a comprehensive brand repositioning which would see PassivSystems, actively reimagined.

Passiv Systems web design

Brand repositioning that really adds up

While a consumer’s purchase is based largely on emotion, a B2B purchase is driven by logic. Knowing this, we repositioned the company so that its messages resonated with the intermediary looking for facts, rather than the end user. With a visual emphasis on statistical data, we were able to join up the dots of this networked product offering and appeal to its number-hungry target audience.

Passiv Systems Brochure, print
Passiv Systems Business Cards

The full ICE audit

We developed new sales messaging based around key mission statements and company-wide brand pillars; gave guidance as to typography, colour palette and logo usage; and designed all visual elements, from the website, both deskop and mobile, to the stationery.

Armed with our considerable B2B know-how, we set about on a comprehensive brand repositioning which would see PassivSystems, actively reimagined.

Like What you see?
Say Hello
Contact Us